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Sprint: Mobile Nanosite

Goals

Success Metrics

 

Using mobile to enhance and extend campaign reach

Challenge

Sprint was looking for innovative ways to engage their audience with different types of content like articles, whitepapers and blogs.

Solutions

IDG TechNetwork’s in-house custom design team, IDG Creative Lab, used their creative expertise to transform a standard desktop campaign into a cutting edge mobile initiative. The campaign included impressions, lead generation, standard display and custom units.

Success Metrics

IDG Creative Lab’s work enabled Sprint to reach their target customer wherever they used the web – at home, in the office, or on the go. Audience engagement and reach were expanded and highly targeted leads were generated.