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Samsung: City Guide

Goals

Success Metrics

 

Achieving ‘The Next Big Thing’ on a local level.

Challenge

Execute a ‘never been done before’ product launch that showcases the benefits of Samsung’s Galaxy X III smartphone to a targeted audience in specific cities around the US.

Solutions

IDG TechNetwork created a completely customized and immersive ad unit that incorported product features as well as city guides. The unit highlighted the top benefits of the Galaxy X III and provided tips on where to best leverage those specific features in each targeted city.

Success Metrics

Samsung had a quick turn around time to achieve their goals for a unique execution, and IDGTN exceeded expectations within a tight timeframe.