After working for years in the finance sector, Vince Banks made the jump to the magazine business in 2006. He is now VP-digital media at IDG TechNetwork, an online advertising network for technology marketers and agencies. Banks' group recently launched a data-management platform that...
In the two months since tech publisher IDG finished a major redesign of its PCWorld, Macworld and TechHive sites, the company is ready to expand the centerpiece of that effort: the "Homepage Hero" box.
Banners aren’t going anywhere, but publishers are busy trying to remake them into something more interesting — and that advertisers will pay more for them than the rock-bottom rates available in programmatic ad buying.
A recent consumer survey by IDGTechNetwork showed that video plays a vital role in the purchasing decisions of today's electronics and technology consumers. But it's not just standard video advertising that we are talking about. They look for a variety of content that will help...
NEW YORK - As global advertisers prepare for the holiday buying season, we're excited to release the results of IDG TechNetwork's Consumer Audience Survey — a robust report that examined the way consumers engage with technology news sites at every stage of the purchase funnel.
IDG TechNetwork is a global network...