NEW YORK–(BUSINESS WIRE)–IDG TechNetwork today announced that it was named a Finalist for Most Innovative Publisher in The Drum’s Digital Trading Awards competition. IDG TechNetwork provides advertising solutions for marketers. Comprising owned and operated flagship sites PCWorld, Macworld, TechHive and Greenbot, a network of premium publishing partners and DSP data targeting across the broader internet, IDG TechNetwork reaches focused audiences with intent data that drives performance.
The Drum’s Digital Trading Awards is its first U.S. awards program and follows the publication’s third successful year for its Digital Trading Awards previously open only to U.K.-based publishers and agencies. The new awards competition will reward programmatic performance and give recognition to the best in the programmatic and ad-tech industry in the USA.
“Clients have come to realize that the differentiating properties of our exchange—robust first-party data, global scale, expertise in local markets and more—provides them with exceptional convenience and customer service for their programmatic buying, and our nomination from The Drum is validation of our success,” said Scott Harris, vice president of sales and marketing at IDG TechNetwork. “We now work with global buying teams to execute Programmatic Guaranteed, Preferred Deals and Private Auctions that offer efficiencies and advantages that our clients can’t find elsewhere in the industry.”
“We congratulate all of the nominees on their achievement and wish them continued success,” said Harris.
The final results will be announced at an awards ceremony that will take place on September 21 at the Edison Ballroom in New York City.
About The Drum Digital Trading Awards USA
After The Digital Trading Awards great success in the UK, The Drum is pleased to announce its first US awards program – The Digital Trading Awards USA.
These new awards reward programmatic performance and give recognition to the best in the programmatic and ad-tech industry in the USA.
Not only is it The Drum’s first USA awards but it is the first and only awards in the USA to solely focus on rewarding this industry. Learn more here: www.thedrum.com and here:
About IDG TechNetwork
IDG TechNetwork provides first-to-market advertising solutions for marketers with one goal in mind – keeping clients one-step ahead of the rapidly evolving digital market. Comprising owned and operated flagship sites PCWorld, Macworld, TechHive and Greenbot, a network of premium publishing partners and DSP data targeting across the broader internet, IDG TechNetwork reaches focused audiences with intent data that drives performance. Its full-service product suite includes interactive display advertising, lead generation, content marketing, a programmatic exchange, native advertising, creative development and more across premium desktop, video and mobile platforms. Learn more at IDGTechNetwork.com.
IDG connects the world of tech buyers with insights, intent and engagement. IDG is the world’s leading media, data and marketing services company that activates and engages the most influential technology buyers. Our premium brands, including CIO®, Computerworld®, PCWorld® and Macworld®, engage the most powerful audience of technology buyers providing essential guidance on the evolving technology landscape. Our global data intelligence platform activates purchasing intent, powering our clients’ success. IDG Marketing Services creates custom content with marketing impact across video, mobile, social and digital. We execute complex campaigns that fulfill marketers’ global ambitions seamlessly with consistency that delivers results and wins awards. IDG is the #1 tech media company in the world, per comScore.*
*Source: comScore Media Metrix, Desktop Unique Visitors, Worldwide, February 2016