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Microsoft: Nanosite Lite

Goals

Success Metrics

 

Driving awareness through innovative advertising.

Challenge

Microsoft wanted to increase traffic and awareness of the Microsoft Partner Network within the IT and Business Decision Maker community. They only had 30 days to boost their Partner Network benchmarks and relied on IDG TechNetwork to deliver the results.

Solutions

IDG Technetwork created an app-like unit that lets users peruse videos, engage in polls, and locate Microsoft Experts in much the same way they would at a destination site. Unlike click-through ads, the Nanosite avoids taking the user away from the publisher’s website and keeps them engaged within related editorial through and organic and unobtrusive experience.

Success Metrics

We developed an innovative solution that drives engagement from the “non clickthru” audience that usually bypasses ads, and delivered highly engaged and targeted users.