Cisco’s objective was to shift user perception of itself and become a leader in the cloud computing market.
IDG TechNetwork employed a creative and interactive use of content marketing with the biggest players in the cloud computing industry – Cisco, Computerworld and IDC . We created a brand new platform to host TechMyths, a series of 9 industry myths that are debunked via videos, interviews, social media, blogs and webcasts. This program associated Cisco with 3rd party leaders while allowing them to respond to industry hot topics . We created a custom TechMyths twitter unit for our readers to ask direct questions to the experts, giving Cisco access to their customers via one of the most popular social media platforms.