Capabilities
Name of Account
The Planet
The leading provider of On Demand IT Infrastructure Solutions, hosting more than 20,000 small- and medium-size businesses and 15.7 million Web sites worldwide. The Planet boasts the best choice of servers, software tools and world-class service, backed by state-of-the-art data centers and an enterprise-class network.
Name of Agency
nFusion Group
Type of Campaign
Direct Response
Type of Creative
Flash Media with direct response call to action
Goals/Objectives of Campaign
- Generate efficient traffic to The Planet's website
- Engage that traffic with online sales chat
- Convert chats into sales
Results
IDG Tech Network drove over 13,500 visits to the The Planet's website with a 0.17% response rate. The CPM of the buy made it possible to achieve the aggressive cost per visit and cost per conversion goals set in place.
What made it successful?
The high reach, strong frequency and efficient CPM. In addition, the always-attentive IDG team worked to make campaign management and optimizations seamless.
