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Brother: Product Theater

Goals

Success Metrics

 

Helping small business owners make smart decisions through an interactive unit

Challenge

Set Brother apart as the leading provider of printer solutions for Small Business Owners and generate excitement around their product’s core competative differentiators.

Solutions

IDG Tech Network designed a customized ad unit that combined functionality with ingenuity. The microsite “Prodcuct Theatre” highlighted the product’s most important features with a completely immursive user experience. The user was able to jump from value prop to value prop using the in-unit navigation bar.

Success Metrics

IDG Creative Lab’s work enabled Sprint to reach their target customer wherever they used the web – at home, in the office, or on the go. Audience engagement and reach were expanded and highly targeted leads were generated.