Set Brother apart as the leading provider of printer solutions for Small Business Owners and generate excitement around their product’s core competative differentiators.
IDG Tech Network designed a customized ad unit that combined functionality with ingenuity. The microsite “Prodcuct Theatre” highlighted the product’s most important features with a completely immursive user experience. The user was able to jump from value prop to value prop using the in-unit navigation bar.
IDG Creative Lab’s work enabled Sprint to reach their target customer wherever they used the web – at home, in the office, or on the go. Audience engagement and reach were expanded and highly targeted leads were generated.