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Product Theater Lightbox


The Product Theater unit is exactly that: A theater showcase for your product. Surround your product with videos, specs, image galleries, store locators, and more. Built using the latest innovative ad technology, this showcase is an audience-targetable solution geared towards influencing purchase decisions.

The Product Theater can launch from any standard IAB banner (300×250, 728×90 or 300×600) to a large-sized Lightbox. This expansive canvas enables advertisers to deliver a wide range of content to audiences including video, relevant content, social conversations and other multimedia.

Demo Page

Ad Category: Branding, Dynamic
Device Type: Android, Desktop, iOS, iPad



  • Initial Dimensions: 300x250, 728x90 or 300x600

Development Guidelines

  • IDG TechNetwork/Client Build: IDG TechNetwork
  • IDG TechNetwork Build Time (working days): 10 days

Implementation Notes & Best Practices

Product Theater
Animation Time Allowed: 15 seconds max
Animation Loops: Loops within 15 seconds max animation time permitted
Border: Creative must contain 1 pixel border

Media assets
Assets can vary based on advertiser needs. Possible assets: Videos, product demos, blogs/news RSS feed, contact/feedback forms, quick poll, image slideshows, product lists and features, white papers and research, social sharing, asset download, lead capture, product carousel, in-banner Twitter posting, swf banners, other

Video Specs
Must contain toggles for Play/Pause and Audio On/Off; Sound Permitted: Must be user-initiated in banner. Sound permitted in Lightbox.
Video Delivery: In-banner or Lightbox Overlay

Dimensions: Variable, max of 900×700


Client Deliverables

Client Assets Needed
• Company logo – .AI or .EPS*
• Company style guide
• Product Images / General Creative (i.e. Banners)
-Layered PSD or High Res .jpg, .gif, .pdf or .png and associated fonts
-URL to a webpage that you would like us to base the “look & feel” of the unit on if no creative is available
• Any call to action you would like us to use (50 characters or less including spaces, for some ad units it may be less)
• A re-direct URL for the user to click to*
• 3rd party impression and click trackers (if required)*
• Optional based on assets the ad will hold:
-Video (if required)
√ Video embed link like YouTube or MP4 preferred but will accept .FLV

-Content Assets (if required)
√ Whitepapers, infographics, articles, blogs etc. PDF or Word doc format

-Flash Creative (if required)
√ Native .FLA and associated fonts



Impression reporting will be provided by DFP/DFA and interaction/click reporting will be provided by Flite. Reporting is sent on a bi-weekly basis.