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Nanosite

Overview

The IDG TechNetwork Nanosite brings the full capabilities of a rich media website directly to your target audience. Created at any size, though most often a large 300×600 tower, the Nanosite eliminates the old world model of driving traffic to microsites by turning the audience into the destination. By delivering content directly to users, brands can be sure their message is reaching the right audience at the right time and in the right place. In addition, all behavior and engagement is tracked and reported.

Within multiple content tabs, Nanosites can host white papers and research, social and RSS feeds, video, social sharing, product carousels, image galleries, and more. In addition, Nanosites have an optional Lightbox feature—a larger overlay that highlights even more content without leaving the originating web page.

With IDG TechNetwork audience reach and scale, the Nanosite is an all-inclusive, high impact, high engagement solution for any brand and marketing campaign.

Demo Page

Ad Category: Branding, Dynamic
Device Type: Android, Desktop, iOS, iPad

Specifications

Dimensions

  • Initial Dimensions: 300x600

Development Guidelines

  • IDG TechNetwork/Client Build: IDG TechNetwork
  • IDG TechNetwork Build Time (working days): 10 days

Implementation Notes & Best Practices

Nanosite
Max Content Tabs: 5 (Suggested 3-5)
Animation Time Allowed: 15 seconds max
Animation Loops: Loops within 15 seconds max animation time permitted
Border: Creative must contain 1 pixel border

Media assets
Videos, product demos, blogs/news RSS feed, contact/feedback forms, quick poll, image slideshows, product lists and features, white papers and research, social sharing, asset download, lead capture, product carousel, in-banner Twitter posting, swf banners, other
Video Specs: May be host initiated; Must contain toggles for Play/Pause and Audio On/Off; Sound Permitted: User initiated on click
Video Delivery: In-banner or Lighbox Overlay

Lightbox
Dimensions: Variable, max of 800×600
Media: Can incorporate all functionality of nanosite, pdf reader

Deliverables

Client Deliverables

Client Assets Needed
• Company logo – .AI or .EPS*
• Company style guide
• Product Images / General Creative (i.e. Banners)
-Layered PSD or High Res .jpg, .gif, .pdf or .png and associated fonts
-URL to a webpage that you would like us to base the “look & feel” of the unit on if no creative is available
• Any call to action you would like us to use (50 characters or less including spaces, for some ad units it may be less)
• A re-direct URL for the user to click to*
• 3rd party impression and click trackers (if required)*
• Optional based on assets the ad will hold:
-Video (if required)
√ Video embed link like YouTube or MP4 preferred but will accept .FLV

-Content Assets (if required)
√ Whitepapers, infographics, articles, blogs etc. PDF or Word doc format

-Flash Creative (if required)
√ Native .FLA and associated fonts

*required

Reporting

Impression reporting will be provided by DFP/DFA and interaction/click reporting will be provided by Flite. Reporting is sent on a bi-weekly basis.