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Infotorial

Overview

The Infotorial unit offers advertisers the opportunity to feature data or content within a customizable interactive experience. This 300×600 rich media unit is data targetable to reach your audience and can include video, white papers, social streams, dynamic content, and polls. The unit also lets users share infographics on social networks, raising additional awareness for your brand.

Demo Page

Ad Category: Branding, Dynamic
Device Type: Android, Desktop, iOS, iPad

Specifications

Dimensions

  • Initial Dimensions: 300x600

Development Guidelines

  • IDG TechNetwork/Client Build: IDG TechNetwork
  • IDG TechNetwork Build Time (working days): 15 days

Implementation Notes & Best Practices

Infotorial
Animation Time Allowed: 15 seconds max
Animation Loops: Loops within 15 seconds max animation time permitted
Border: Creative must contain 1 pixel border

Media assets
Assets can vary based on advertiser needs. Possible assets: Videos, product demos, blogs/news RSS feed, contact/feedback forms, quick poll, image slideshows, product lists and features, white papers and research, social sharing, asset download, lead capture, product carousel, in-banner Twitter posting, swf banners, other

Video Specs
Must contain toggles for Play/Pause and Audio On/Off; Sound Permitted: Must be user-initiated in banner. Sound permitted in Lightbox.
Video Delivery: In-banner or Lighbox Overlay

Lightbox
Dimensions: Variable, max of 900 x 700 px

Deliverables

Client Deliverables

Client Assets Needed
• Company logo – .AI or .EPS*
• Company style guide
• Product Images / General Creative (i.e. Banners)
-Layered PSD or High Res .jpg, .gif, .pdf or .png and associated fonts
-URL to a webpage that you would like us to base the “look & feel” of the unit on if no creative is available
• Any call to action you would like us to use (50 characters or less including spaces, for some ad units it may be less)
• A re-direct URL for the user to click to*
• 3rd party impression and click trackers (if required)*
• Optional based on assets the ad will hold:
-Video (if required)
√ Video embed link like YouTube or MP4 preferred but will accept .FLV
-Content Assets (if required)
√ Whitepapers, infographics, articles, blogs etc. PDF or Word doc format
-Flash Creative (if required)
√ Native .FLA and associated fonts

*required

Reporting

Impression reporting will be provided by DFP/DFA and interaction/click reporting will be provided by Flite. Reporting is sent on a bi-weekly basis.