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Go Big Video

Overview

The Go Big Video player is a skinnable expandable ad unit focused on video and awareness. It is an IAB standard 728×90 leaderboard that expands down to a large 728×500 video player with playlist. Hosting up to four videos, the oversized video window creates a higher engagement rate than standard banner video players and is targetable to the advertiser’s audience. The Go Big also incorporates social sharing buttons and can include CTAs such as “Buy Now” buttons or white paper downloads.

Demo Page

Ad Category: Branding, Dynamic
Device Type: Android, Desktop, iOS, iPad

Specifications

Dimensions

  • Initial Dimensions: 728x90
  • Expanded Dimensions: 728x500

Development Guidelines

  • IDG TechNetwork/Client Build: IDG TechNetwork
  • IDG TechNetwork Build Time (working days): 10 days

Implementation Notes & Best Practices

Go Big
Animation Time Allowed (not including video): 15 seconds max
Animation Loops (not including video): Loops within 15 seconds max animation time permitted
Border: Creative must contain 1 pixel border

Media assets
Videos, asset download, whitepapers.

Video Specs
Max three videos, no time limit.
Video controls: play/pause, mute/unmute, progress bar, countdown timer.

Expanded Video Panel
Dimensions: 728 x 500
Media: Can incorporate up to two asset downloads or white papers as well as social share buttons.

Deliverables

Client Deliverables

Client Assets Needed
• Company logo – .AI or .EPS*
• Company style guide
• Product Images / General Creative (i.e. Banners)
-Layered PSD or High Res .jpg, .gif, .pdf or .png and associated fonts
-URL to a webpage that you would like us to base the “look & feel” of the unit on if no creative is available
• Any call to action you would like us to use (50 characters or less including spaces, for some ad units it may be less)
• A re-direct URL for the user to click to*
• 3rd party impression and click trackers (if required)*
• Optional based on assets the ad will hold:
-Video (if required)
√ Video embed link like YouTube or MP4 preferred but will accept .FLV
-Content Assets (if required)
√ Whitepapers, infographics, articles, blogs etc. PDF or Word doc format
-Flash Creative (if required)
√ Native .FLA and associated fonts

*required

Reporting

Impression reporting will be provided by DFP/DFA and interaction/click reporting will be provided by Flite. Reporting is sent on a bi-weekly basis.