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The Fireplace is a customizable, full-page takeover that enables an advertiser to own all major above-the-fold ad space on a single page. The execution combines two side panel site skins with an expandable billboard.

The Billboard unit is a modified IAB Rising Star banner unit, specifically tailored for the IDG TechNetwork. The large 970×250 expanded canvas provides a truly large area to create engagement and interaction for brands. The Billboard can feature video, lead gen, social feeds, and other interactive features.

Demo Page

Ad Category: Branding, Dynamic
Device Type: Android, Desktop, iOS, iPad



  • Initial Dimensions: Billboard: 970 x 45; Site Skins: 1640x1200
  • Expanded Dimensions: Billboard: 970 x 250 (can expand up to 970 x 400)

Development Guidelines

  • IDG TechNetwork/Client Build: IDG TechNetwork
  • IDG TechNetwork Build Time (working days): 10 days

Implementation Notes & Best Practices

Animation Time Allowed (not including video): 15 seconds max
Animation Loops (not including video): Loops within 15 seconds max animation time permitted
Border: Creative must contain 1 pixel border

Media assets
Videos, product demos, blogs/news RSS feed, contact/feedback forms, quick poll, image slideshows, product lists and features, white papers and research, social sharing, asset download, lead capture, product carousel, in-banner Twitter posting, other

Video Specs
May be host initiated in expanded banner
Must contain toggles for Play/Pause and Audio On/Off
Sound Permitted: In expanded banner
Video Delivery: In-banner

Site Skins
Dimension: 1640×1200, not rich or expandable
Animation Time Allowed (not including video): N/A
Animation Loops (not including video): N/A
Border: Creative must contain 1 pixel border


Client Deliverables

Client Assets Needed
• Company logo – .AI or .EPS*
• Company style guide
• Product Images / General Creative (i.e. Banners)
-Layered PSD or High Res .jpg, .gif, .pdf or .png and associated fonts
-URL to a webpage that you would like us to base the “look & feel” of the unit on if no creative is available
• Any call to action you would like us to use (50 characters or less including spaces, for some ad units it may be less)
• A re-direct URL for the user to click to*
• 3rd party impression and click trackers (if required)*
• Optional based on assets the ad will hold:
-Video (if required)
√ Video embed link like YouTube or MP4 preferred but will accept .FLV

-Content Assets (if required)
√ Whitepapers, infographics, articles, blogs etc. PDF or Word doc format

-Flash Creative (if required)
√ Native .FLA and associated fonts



Impression reporting will be provided by DFP/DFA and interaction/click reporting will be provided by Flite. Reporting is sent on a bi-weekly basis.