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Blogger Vault


The Blogger Vault is a multi-touch solution that combines the power of custom content with high-impact creative executions. IDG TechNetwork works closely with an advertiser to select a trusted group of tech bloggers from across our network to evangelize a particular product or service. The completely customized program allows an advertiser to connect directly with readers on topically focused blog posts and blogger bio’s within an organized ad experience. We leverage the bloggers’ loyal followers and social media presence to position an advertiser within a space that will shift brand perception organically, from the roots up.

Ad Category: Branding, Dynamic
Device Type: Android, Desktop, iOS, iPad



  • Initial Dimensions: 300x250
  • Expanded Dimensions: max 900x700

Development Guidelines

  • IDG TechNetwork/Client Build: IDG TechNetwork
  • IDG TechNetwork Build Time (working days): 20 days

Implementation Notes & Best Practices

Assets can vary based on advertiser needs. Work with IDG TechNetwork on this. Possible assets: Videos, product demos, blogs/news RSS feed, contact/feedback forms, quick poll, image slideshows, product lists and features, white papers and research, social sharing, asset download, lead capture, product carousel, in-banner Twitter posting, swf banners, other.


Client Deliverables

• Company logo – .AI or .EPS*
• Company style guide
• Product Images / General Creative (i.e. Banners)
-Layered PSD or High Res .jpg, .gif, .pdf or .png and associated fonts
-URL to a webpage that you would like us to base the “look & feel” of the unit on if no creative is available
• Any call to action you would like us to use (50 characters or less including spaces, for some ad units it may be less)
• A re-direct URL for the user to click to*
• 3rd party impression and click trackers (if required)*
• Optional based on assets the ad will hold:
-Video (if required)
√ Video embed link like YouTube or MP4 preferred but will accept .FLV

-Content Assets (if required)
√ Whitepapers, infographics, articles, blogs etc. PDF or Word doc format

-Flash Creative (if required)
√ Native .FLA and associated fonts



Impression reporting will be provided by DFP/DFA and interaction/click reporting will be provided by Flite. Reporting is sent on a bi-weekly basis.